When it comes to making food on a large scale, you need ingredients with the flexibility to handle the rigors of mass production but still taste good. So in the spirit of the Tasty video craze, we created a series of Macro-Tasty videos to show a very specific target audience of food manufacturers and restaurant chains how U.S. soybean oil can deliver small-scale-like deliciousness to the masses. A modest spend of under $3.5K achieved 83K+ views and 2.2K+ clicks — pretty huge numbers for such a small audience with big bucks to spend.