Every year, The Sheldon holds a friends’ concert to benefit the organization’s outreach programs. This year, it featured the Nitty Gritty Dirt Band. So we created posters, flyers, passes, programs and other collateral to get to the nitty gritty of the event and its purpose. Both the organization and the band were thrilled with the materials, with the band members signing posters to be sold for the benefit, raising tens of thousands of dollars.