Cultivating fans who cultivate more fans.
How do you create super fans – aka influencers – for your brand? Simple. Create the ultimate fan experience at your industry’s “Super Bowl” event. Commodity Classic is attended by over 8,000 movers and shakers in the farming industry, including the media and social-media-savvy farmers who carry a lot of influence with other farmers back home. We turned our booth space (and many other spaces at the event) into interactive experiences to demonstrate each United Soybean Board initiative and what it accomplished for the farmers. The best part is the super fans shared their experiences – with our messages – on social media, which created even more fans. Now that’s a winner.
Booth engagements were spread around a central stadium/information center that included graphic walls to acknowledge our state soybean board partners on pennants and the team of board members on baseball cards. A Walk of Fame displayed success stories to share. Farmers joined the Farmers for Soil Health team with their own draft day, complete with jersey giveaway and photo opportunity ceremony to share on social media. The more booth experiences farmers attended, the more points they earned, which they could use to purchase more gear at the Fan Store.